Kenilworth Web Design Support

Marketing

Get your website noticed

Business Cards and Flyers

Key Phrase

Optimised Content

Technical Stuff

Expected Results

The Importance

Google Plus

YouTube

LinkedIn

Blogger

Pinterest

Do I need this?

How it works?

Google Quality Score

What's your budget?

Most Effective

Monitoring your websites activity

Business cards and flyers are a good place to start making people aware of your website.

We can design your business cards and flyers or arrange to have your own designs printed for you.

The main factors in print costs are the quantity, quality of material you print on and whether you require single or double sided.

Business Cards and Flyers Business Cards and Flyers Business Cards and Flyers Business Cards and Flyers

What do you expect people looking for your site to enter into the search engines? This needs to be your targeted key phrase.

Your website can only be fully optimised for one key phrase and your business name. Results for additional key phrases can be improved but not perfected. For effective search results covering multiple key phrases, you would need to look into a Google AdWords campaign.

Key Phrase Key Phrase Key Phrase Key Phrase

Organic Search Engine Optimisation involves fine tuning your content in order to boost your natural listing within the Search Engines.

Include your targeted key phrase(s) within your content and this will reduce the likelihood of your content having to be changed at a later date.

Having pages dedicated to your targeted key phrase(s) with content rich pages, is necessary to make the most of Organic Search Engine Optimisation.

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Once your content has been fine tuned, Page Titles, Meta Tag Keywords and Descriptions can all be added to give search engines an overview of your website, but must fall in line with your content.

A sitemap needs to be constructed to assist the search engines to find all the pages in your site. We might also need to set instructions to inform search engines not to crawl certain pages of your website, if there are any you wouldn't want appearing in search results.

If you already have an existing website, 301 redirects can be set up to map search engine links to pages on your old website, to the equivalent pages on your new website.

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The results obtained will depend on the competition within your area and the geographical area that you are trying to target.

Organic Search Engine Optimisation is not a one-off task! To remain as close as possible to the top of the search engines you need to continually monitor the performance of your website and often update the content within your website, along with Page Titles, Meta Tag Keywords and Descriptions.

Expected Results Expected Results Expected Results Expected Results

Social Media is playing a big part in getting your website noticed and should not be ignored.

We can set up social media accounts for you and provide training in how to use them. We can also style them to fall in line with your website.

Social Media Importance Social Media Importance Social Media Importance Social Media Importance

Google Plus is becoming more and more important, especially when relying on local searches, as it will give you a listing on Google Maps. When including a location in a search, the results are often consumed by Google Map results, so it's important to make sure you will appear in the businesses listed.

The more activity on your Google Plus page, the higher you are likely to appear in the results. Keep your Google Plus page active by posting stories including images and videos, which relate to your business.

It also allows other users to post reviews on your business, which can really help you climb up the results and should be encouraged where possible.

Google Plus Google Plus Google Plus Google Plus

Video is very important and becoming one of the most popular ways of providing information. Web pages still need text content, but a lot of people would much rather watch a video than read something.

If you're going to use video, YouTube is a great place to store your videos where they will be easily found and help lead people through to your website. Your own YouTube channel can be used to store and collaborate all of your videos.

If you choose to embed videos on your website, it will increase the chance of the user staying on the page longer whilst they watch the video, which also improves your search results.

You Tube You Tube You Tube You Tube

LinkedIn is the place to network with other businesses and is therefore better suited for Business to Business organisations.

LinkedIn can also be great for maintaining existing business connections, keeping you informed of the activities within another business and vice versa.

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Blogging allows users to quickly and easily get information online in a sequential manner such as stories, images, music or videos that relate to your business.

Blogger can be particularly useful if you don’t have a content managed website, which includes your own blog or news section.

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If your business is heavily image lead, Pinterest is a great social media platform to collaborate all of your photos for interaction with other users.

Photos stored on Pinterest can also be shared to other social media platforms, such as Facebook and Twitter.

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What do you expect people looking for your site to enter into the search engines?
This needs to be your targeted key phrases.

If you want to avoid tailoring your websites content to make the most of organic search engine optimisation or want to target multiple key phrases, a Google AdWords campaign will help you get the results required.

Do I Need This Do I Need This Do I Need This Do I Need This

Google Adwords is an auction based advertising system that will display your advert if you have the highest Ad Rank.

The Ad Rank is decided based on the maximum amount you are willing to pay per click and your quality score, so the better your quality score is, the less you have to bid to win the auction.

We can reduce the amount you pay per click without effecting your position, by improving your Google Quality Score.

How It Works How It Works How It Works How It Works

When we set your Google Adwords account up, we will assign your targeted key phrase(s) to your advert(s). When an advert is displayed in searches, if users click on your website, it improves your “Click through Rate”. This reassures Google that your advert is relevant to what people are searching for and therefore improves your quality score.

Your quality score is also improved based on the relevancy of the text placed in your advert and the content in the web page they will be directed to. For this reason, it’s important to make sure your website has had Organic Search Optimisation carried out, reducing your Pay Per Click cost.

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When using Google Adwords, there are two main things you need to decide...

  1. The daily budget.
  2. The maximum amount you are willing to pay per click.

These values can easily be adjusted to make sure you get the most amount of clicks for your money and we can give ongoing advice based on usage statistics of your website and the competition you're up against.

Whats Your Budget Whats Your Budget Whats Your Budget Whats Your Budget

Google AdWords is most effective when used in the following circumstances...

  1. Short, targeted advertising where you do not have time to wait for search engines to rank your website and provide a natural listing.
  2. A website that cannot afford to be heavily text based, meaning content cannot be fine tuned to boost your natural listing.
  3. Competition is too strong to obtain a reasonable natural listing for targeted key phrase(s) and geographical location.
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By setting up your site to work with Google Analytics, reports can be produced that will provide real-time usage statistics for your website.

See how many people are visiting your website, where they come from, what key phrase(s) they use to find you in the search engines and more!

You can have reports emailed to you periodically or you can log in to Google Analytics yourself, allowing you to see a lot more information and have the ability to adjust date ranges to suit your needs.

Monitoring Activity Monitoring Activity Monitoring Activity Monitoring Activity

Marketing

Get your website noticed

Business Cards
and Flyers

Monitoring
your
websites
activity