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Web Design

Creating your website consists of several stages...

Things to Consider
Things to Consider

There are many different screen resolutions that your display can be set to, which is why websites can look different on one screen than they do on another.

Often users of a higher screen resolution are displayed more of the websites background, although some websites resize accordingly. Having your website automatically resize to make the most of the space available, makes it difficult to retain the intended layout for your website which is why this method is rarely used.

People generally don’t like having to scroll up and down a web page, so the idea of having to scroll left to right as well, would really deter people from using your website. For this reason, most websites were designed to fit the lowest screen resolution of 800px width, with none of the website’s background being displayed. Anyone accessing the site with a higher screen resolution would have the 800px width website displayed centrally within their screen and an appropriate amount of the background would be displayed, depending on how much higher the user had their screen resolution set to. This is why patterns or gradients make better backgrounds than photos.

These days most people use much higher screen resolutions and find themselves being shown more background than the website content. Therefore a lot of websites are now being designed to fit the current most widely used 1024px width screen resolution. This has helped to improve the website content to background ratio for users of higher screen resolutions, but has meant that the small amount of people still using an 800px screen resolution, now have to scroll left to right.

If you have minimal content to display in your website, you may prefer your website to be designed to fit the lower screen resolution. Changing this decision at a later date would involve a large amount of the work to be carried out again.

It is also possible to have multiple versions of your website, designed to fit various screen resolutions. We then detect the users screen resolution, allowing you to display the most appropriate version. However, this would increase initial project and maintenance costs, in relation to the number of different versions of your website that you have.

What content would you like to be displayed in your website?

Best Practice

Often clients want their website building before they’ve decided exactly what they would like to be displayed within it.

Providing all the content to be displayed within your website before your website is designed can help us decide the best width for your website and the positioning of the menu system (Based on the number of main pages that you will have).

If, as well as text, your website also has images, videos and flash features etc; thought needs to go into the positioning of these items and without any content to work with, we are unable to plan for any unexpected eventualities.

If a website is designed and built before the content is available, it is common later to have large blank areas on some pages and not enough room on others; which means that changes to the design need to be made which can affect all other pages within your website.

Modifying a design to fit the content provided at a later date can result in the end product looking very different from the design you originally chose.

Once the design is approved and developed, any changes, however small, can result in a large amount of the work being repeated and therefore will increase costs considerably.

Providing Content

Once you have decided on the content you would like to display in your website, it needs to be broken down into groups, so that it can be displayed across the various pages. It’s likely that you’ll want to decide this yourself, although we work with a consultancy company who can take care of this for you

When providing the content for your website, we’ll need the following information:

  • A logo (if available).
  • A list of all the pages you require.
  • An electronic copy of the content, such as a Microsoft Word document, Adobe PDF document or just an email.
  • Any media files to be used, such as images, music or videos.

Please separate your content with clear headings, relating to the page you would like your content to be placed on.

Search Engine Tips

To improve your natural listing within search engines, ensure your content contains targeted key phrases and where possible, use as headings.
See our Marketing page for more information.

Media Files

Please also state which page(s) you would like media files (Images, Music or Videos) to be included on, if applicable.

When providing images...
Please provide the highest quality images available to you, both in size and resolution. We can reduce images to the appropriate size, but small, low resolution images cannot be enlarged satisfactorily.

You must supply images that you either own the copyright to or have the rights to use.
Proof of this may be required in writing!

Website Content
Designing your website... Logo, Layout and Colour Scheme

Kenilworth Web Design can work with you to design a unique website, tailored to your exact requirements. We will get an idea of what your personal tastes are and design a website that suits you and your business.

If you haven’t already got one, designing you a logo would be a good place to start.

If you can supply us with as much information about your business, service or product we can start to build a design brief for you.

If you already have a logo, your website could be designed around your existing business identity or based upon a current advertising campaign. Please inform us of any Company Brand Guidelines.

Please also inform us if you have a preference to the layout of your website.

Unless instructed otherwise, the designer will work with a colour scheme that will tie in with your current branding and take into account the amount of content you have provided.

Website Design
Developing your design into a website template

The initial design is just a graphic to show how your website will look.

This design needs to be sliced up and source code needs to be written in-order to develop it into a website template.

All web sites are now developed to the latest standards and should pass validation, enabling cross browser compatibility and improving search engine optimisation.

Website Development
Additional pages and functionality for your website

Once the template for your website has been developed, the appropriate number of pages can be produced to hold the content you’ve provided.

Pages that are part of the main menu system are classed as Main Pages and those that are not part of the main menu system are classed as Sub Pages.

You may also be interested in adding the following functionality to your website:

Please see our additional functionality page for more information.

On completion of your website, we will upload it to our test server (e.g. for your approval, before going live at your required domain name (e.g.

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